CHAMA SPORTS LAB creates 100 valuable items that are essential to our life.

The visual concept is blended not only between classic designs and high-tech fabrics but also between the entire “modern-chic” mood and the simplicity of the lifestyle.

We are presenting every year a small collection in Volume instead of Seasons, making only the indispensable products to sustain the environment.

The brand philosophy is based on life as a long journey that is made by our constant curiosity of discovering new things, and our purpose is to create only the essential but innovative items needed for this long journey.

CHAMA SPORTS LAB은 삶에 꼭 필요한 100가지의 가치 있는 아이템을 만들기 위해 고민하는 브랜드입니다. 제품들은 시즌 개념이 아닌 볼륨개념으로 만들어져 유행에 민감하기보다 여행자로서 자연과 도시의 일상에서 꼭 필요한 제품을 만들기 위해 연구를 하고 있습니다.